Lower Operation Cost :You can advertise more cheaply than you can with more traditional methods of advertising, such as television, full page ads in the newspaper and directories. For example, you can get a free listing in many online business directories. You can contact your customers more than you normally would and contact is more affordable than methods, like sending mail, printing brochures, and paying for postal costs. For example, an email message is more cost effective than sending thousands of direct mail pieces with savings in postage, paper and printing.
Tracking Results, Another advantage of online marketing is that you can track the results of your advertising and that will be illustrated in detailed graphics that will give you traffic growth, leads and sales conversions from your marketing search campaigns. Using free traffic tracking analysis tools like Google Analytics can help you easily track how your advertising translates into traffic.
Facebook vs. Instagram Ads
Where Should You Advertise? While Facebook is still the biggest social media platform, with 1.13 billion daily active users, Instagram is catching up, with 300 million daily active users. Instagram is growing, and it’s growing at a faster pace than ever before. In June of this year, Instagram reached somewhat of a social media milestone when it hit 500 million users, 300 million of those who use the app on a daily basis. As TechCrunch points out, the last 100 million users were added since September 2015, which is faster than the previous 100 million users, meaning the app is growing faster than before. If you’re looking to reach teenagers, then Instagram is a good option, as 26% of teenagers said they think Instagram is the most important social network, second only to SnapChat. And if you’re target audience is more adult-oriented, you might have more luck using Facebook. A study from Pew found that 70% of adults use Facebook, while only 30% of adults use Instagram.
ONLINE REVENUE MAKING IDEASStart your own WEBSITE Interested in generating passive income? You need a website. It's THE way to make money while you sleep. Starting a website with EASYHITS24.COM takes less than 60 minutes, costs hardly anything and can be done by an 82 year-old. It only takes a bit of plugging on social media to get your first visitors, and there are plenty of ways to monetise your site. Save the Student is just one example of a successful website, started at university by Owen Burek in his first year, which has since grown into a full-time and sizable enterprise.
Affiliate marketing If you've got a good presence on social media or perhaps you even have a blog or website, you can start bringing in money immediately by promoting all sorts of companies, products, services and offers online. Affiliate Window logo Sign up as a publisher on the Awin network, check their offers blog or browse the merchant listings to find something you think your friends would be interested in, grab your affiliate link and share it. If someone buys (can be within up to 90 days) using your link you'll make a nice commission. There are a number of cashback sites out there which pay you the commission. We recommend signing up with Top Cashback, Quidco.com and Swagbucks which are free and offer the best selection of retailers and exclusives.
Buy and sell domain names Domain-for-saleA domain name is just a website address (eg. 'savethestudent.org' or 'mysite.co.uk') and there are lots of extensions (.com, .net, .co.uk etc). They cost as little as £1.99 to register with 123-reg.co.uk or GoDaddy.com yet premium domain names can fetch £1,000s if not millions when sold on. In 2007 VacationRentals.com went for a cool $35m! Now you're probably not going to come across anything like that, but you can still turn a quick profit with a bit of searching. The trick is to find available domain names which have some commercial value, snap them up and then list them for sale on a site like Sedo.com.
Sell on your education. Becoming a tutor to other students is easier than ever. Until recently your market was limited to local face-to-face sessions, but thanks to online tutoring sites you can go global! Udemy allows anyone to create an online course (on literally anything!) and get paid forever after as users take it up. graduate_studentFor one-to-one tutoring, list yourself on Superprof, SchoolsTrader and UK Tutors. You can expect to earn upwards of £10 an hour, and you don't have to be highly qualified to tutor younger GCSE or even A Level students. Get started with our guide to making money as a private tutor.
YouTube videos According to recent stats we now watch more videos on YouTube than searches on Google. And with the recently introduced YouTube Partner Program you can now profit from making and uploading videos. You will receive a percentage of the advertising revenue collected per 1,000 views. Depending on how successful you are (virality, subscriber base and topic) you can make a lot of money, and there are plenty of stories every week of more and more YouTubers making it their career.
In a matter of months with aggressive SEO research you can secure millions of viewers and reach large targeted audiences. This can take your advertising message beyond the scope of your geography and offers the means and ease for people to buy from you around the globe. Your online marketing has the advantage of selling to customers 24 hours a day, 7 days a week, and from all over the country.
Demographic Targeting Online marketing also offers demographic platforms that help you to target and measure the response from different demographic regions. It allows you to target specific people or specific consumers that are likely to buy your product. You can ask prospects that come to your website to fill out a questionnaire that allows you to discover exactly who your customers are, their ages and their interests -- and all of that information will help you mold your services to suit your customers.